In All Honesty
The Gemara states that Rabbi Yochanan ben Zakai was actively involved in business for forty years. Undoubtedly, during those years, he understood all the deceptive tactics that an unscrupulous dealer may employ.
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Honesty
The ideal of honoring a commitment one only decided on silently, illustrated by a merchant who kept to a price he had accepted in his mind.
The Gemara states that Rabbi Yochanan ben Zakai was actively involved in business for forty years. Undoubtedly, during those years, he understood all the deceptive tactics that an unscrupulous dealer may employ.