In All Honesty
The Gemara states that Rabbi Yochanan ben Zakai was actively involved in business for forty years. Undoubtedly, during those years, he understood all the deceptive tactics that an unscrupulous dealer may employ.
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Krias Shema
Not responding to a customer or conversation in the middle of Shema, and the story of a merchant who stayed silent while offers rose.
The Gemara states that Rabbi Yochanan ben Zakai was actively involved in business for forty years. Undoubtedly, during those years, he understood all the deceptive tactics that an unscrupulous dealer may employ.