A Bran Plan For Matzah

Every year around Pesach time, it is obligatory for someone to mention the oft-repeated joke, “Why is matzah called lechem oni? Because it makes the purchaser poor.” With hand matzos selling for as much as $26 a pound, it can certainly break the bank. The Abarbanel says that when the Jewish nation was subjugated in Egypt, their captors fed them matzah. Obviously, back then matzah was cheap food fed to prisoners and laborers. The expensive matzah we eat on Pesach is meant to recall the inferior food that was fed to us when we were prisoners.
The Gemara in Pesachim (36b) states, “One would have assumed that one only fulfills the mitzvah of matzah with pas hidra’ah; therefore the Torah states the word ‘matzos’ numerous times to teach us that even matzah fit for Shlomo HaMelech is valid for the mitzvah.”
What is pas hidra’ah? The Rif explains it is matzah or bread made solely of bran. The Ran is perplexed at this explanation. One only fulfills the mitzvah with dough that is subject to hafrashas challah, and matzah made solely of bran is not subject to challah! Moreover, the correct berachah on such bread would be Shehakol! On products containing only bran, such as All-Bran, the correct berachah is Shehakol. (Please note that Fiber One has been reformulated. Older versions of ArtScroll’s The Laws of B’rachos list the berachah as Shehakol. The primary ingredient used to be corn bran. With the reformulation, the correct berachah is mezonos.)