Searching Ourselves

Carbonite is a company that provides online backup for personal and business computers. In 2009, they lost some of their customers’ data, as a result of what they claim was defective hardware. Why didn’t they just retrieve the data from their own backup? They didn’t have one! The very company that specializes in data backup did not have their own backup.
RSA is a company that provides computer and network security to large firms. In 2011, their own network was hacked and, as a result, many companies’ data was compromised. It turns out that an RSA employee failed to heed basic computer security procedures. He not only opened up a suspicious e-mail but downloaded and opened the suspicious attachment as well. RSA advises companies regarding implementation of basic e-mail security protocols, yet their own employee failed to follow them.
Do people generally ignore the implied lesson of their own actions, or are these two anecdotes an exception to human behavior? Perhaps we can glean some insights from this week’s daf.